Formulating a WhatsApp
Advertising Plan

Why Should a Company Use WhatsApp for Business?

Given its robust media-sharing capabilities, global user base, and emphasis on security, WhatsApp is much more than just a messaging app. The popular messaging app can help businesses save money on marketing and customer service while improving customer relationships.

One marketing channel can be used for a variety of purposes, allowing companies to create satisfying customer conversations and journeys.

Any marketing communication strategy that incorporates a chat app will see an increase in customer satisfaction and conversions.

Statistics for WhatsApp Ads
  • By 2020, WhatsApp had more than 2 billion users and 100 billion messages were being sent every day, making it the most popular messaging app in the world.
  • Customers of all ages use WhatsApp, but those between the ages of 26 and 35 make up the majority. This wide range of ages means that you can reach a wide variety of audiences through a single WhatsApp campaign.
  • There are now more than 50 million company users of WhatsApp Business. It’s become an effective medium for companies to engage with clients in a two-way conversation.
  • Approximately half, or 1 billion people, use the app each and every day, and many of them check it as many as 23 times. In other words, you can achieve the exposure you want for your marketing initiatives.
  • With WhatsApp’s widespread adoption in more than 180 countries, you’ll have the international reach your company needs to connect with customers anywhere in the world.
  • WhatsApp supports 40 languages on the iPhone and 60 on Android, allowing businesses to communicate with their customers on a more personal level by speaking their chosen language.

The Marketing Benefits of WhatsApp

1) Accessibility and simplicity
When companies use email to spread their messages, they run the risk of losing touch with their target audience. As reported by WhatsApp, 30% of all marketers average between 5 and 7 weekly email sends. Customers are inundated with promotional emails, resulting in low open rates and disinterest in further marketing emails.

In terms of monthly active users, WhatsApp is far and away the leader, with over 2 billion people around the globe using the service. It provides the exposure and reaches that successful brands require to meet their marketing key performance indicators. Since WhatsApp has a 95% open rate for marketing messages, it is a surefire way to reach your target audience and expand your reach as your business does.

2. An encrypted, safe environment
WhatsApp is well-respected because it reliably encrypts user communications and does not disclose user details to any outside parties. Due to the lack of intrusive advertisements, users feel comfortable using it as a primary means of communication. Moreover, users have peace of mind thanks to WhatsApp’s blocking features, which allow them to restrict both the people and content that can contact them via the app. To further guarantee the best possible user experience, WhatsApp also takes measures to eliminate low-quality message templates.

In particular, WhatsApp Business mandates business verification for every account, giving users peace of mind that they are communicating with a legitimate business.

3. Encourage participation in the creative process
The right tools can help you stay on top of your messages and queries, automate repetitive tasks, and provide prompt responses. Diverse forms of media are a great way to get people’s attention. In addition to text, businesses can also attach videos, photos, PDFs, gifs, and voice recordings to their messages.

The use of QR codes is illustrative. A customer who receives a printed advertisement with a QR code on it can scan the code with their smartphone and immediately begin chatting with the company via the WhatsApp messaging service.

4. On-the-spot help for customers
Companies must ensure they can be reached by their customers in ways that are easy and natural for them. When it comes to business communication, WhatsApp has all the bases covered. In a nutshell, it provides instant, efficient, and trustworthy communication on the most widely used network in the world.

Get instant notifications and informational updates with WhatsApp. More importantly, there is no intermediary to slow down the process, so any pressing questions can be answered immediately.

5. A compelling online platform

Using WhatsApp Business, companies can easily collect and analyze customer feedback. With its capabilities, companies can do the following:

  • Inquire openly about their tastes and needs.
  • In order to gauge interest in various products, services, and features, it’s a good idea to send out short polls and surveys.
  • Give more thoughtful answers to specific questions.
6. Personal and reliable communication

Using WhatsApp, companies can have conversations with customers on a more human level. In accordance with your company’s branding guidelines, WhatsApp can be used to send out personalized promotions, updates, and more.

Like Twitter’s blue checkmark, which verifies trustworthy accounts, a “confirmed” badge on a business’ profile gives customers additional confidence in that company while also reassuring them that they are dealing with a legitimate entity.

7. Automation and frequently asked questions
With WhatsApp for Business, companies can provide quicker support to their customers. Customers’ consent is required before a company can contact them via their mobile devices. Considering that 56 percent of customers prefer messaging to phone calls, this is a major finding.

WhatsApp Business’ “quick replies” feature enables companies to save and repurpose helpful and frequently sent messages, thereby reducing the time spent on customer service.

This suits the needs of a wide range of businesses and their customers for prompt responses. Think about the times of flights, the confirmations of deliveries and reservations, and the responses to financial transactions that require immediate action. It’s more time and effort-saving to work with a preexisting response structure rather than creating from scratch each time.

Automated “away” messages can also be used by brands during slow periods when it is not possible to answer calls. Customers appreciate being kept in the loop and given a timeframe within which to expect a response, and businesses appreciate the opportunity to maintain their customers’ satisfaction.

8. Target all relevant audiences
When a customer sees that a brand is active on the platform they prefer, they are more likely to reach out and engage with that business. WhatsApp’s functionality makes it accessible to a wide age range, despite the app’s popularity among the younger generations.

Competition for consumers’ attention is fierce, and those who can’t keep up run the risk of being overlooked. WhatsApp provides a real-time communication channel for customers to interact with brands.

Since they grew up dependent on electronic devices, Gen Z consumers have come to expect one-on-one interactions with brands, especially in the digital realm. With WhatsApp’s help, businesses can provide this type of service with pinpoint accuracy. This makes it simple for consumers to have their opinions heard.

9. Gain access to insightful customer data
People CDP can help you find out what time of day customers are most receptive to receiving messages from your company. Your messages can be sent at the optimal time and with the most exposure based on historical data of user actions.

In addition to tracking “messages seen,” businesses can track delivery status updates in order to implement and optimize future communications.

WhatsApp marketing strategies

So, are you prepared to create a WhatsApp marketing plan? Listed below are some pointers to help you get going:
1. Setting Objectives
Examine your current advertising approach and channels to see where you can make enhancements. Perhaps you have trouble generating leads, or perhaps customer engagement is low, resulting in a lack of sales.

Establish key performance indicators that can be used to monitor your progress after integrating WhatsApp into your strategy. Campaign metrics like conversion rate, CPC, and CTR are examples. It will be easier to figure out how to use WhatsApp to enhance your marketing strategy if you have well-defined and quantifiable objectives.

2. Figure out who you’re trying to reach, and create profiles for them
If you want your marketing efforts to be successful, you need to take the time to get to know your target audience. Think carefully about your intended market, their problems, and how your solution can solve those problems.

To compile all of your customer information in one place, you should use a customer data platform. Next, you’ll need to create in-depth customer profiles to identify your target audience and formulate a strategy for connecting with them.

3. Define the brand’s persona
WhatsApp is a popular messaging app used for keeping in touch with loved ones and having private conversations. It’s crucial that your brand comes across as friendly and approachable in the chat app. To achieve this goal, you must develop a consistent brand persona that will be reflected in all of your interactions with clients.

Create the impression you want your customers to have of your brand by focusing on the company’s core values. This will improve the quality of your interactions with them, as no one likes talking to a brand’s chatbot on their preferred messaging app.

4. Develop Procedures
After defining your objectives, target demographic, and brand identity, you can move forward with developing workflows to implement your marketing strategy.

Moments is an omnichannel customer engagement solution that allows you to target specific customers with targeted campaigns at specific times. Optimize your interactions with clients and colleagues by using workflows to automatically distribute relevant information to the right people at the right time.

Get your WhatsApp advertising campaign going.

Connect with your customers on a deeper level by using WhatsApp Business, a robust and extensive messaging platform. To achieve your customer experience goals and to provide value to your customers at pivotal points in their journey, a WhatsApp marketing strategy must be an integral part of your marketing mix.

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