Formulating a WhatsApp
Why Should a Company Use WhatsApp for Business?
Given its robust media-sharing capabilities, global user base, and emphasis on security, WhatsApp is much more than just a messaging app. The popular messaging app can help businesses save money on marketing and customer service while improving customer relationships.
One marketing channel can be used for a variety of purposes, allowing companies to create satisfying customer conversations and journeys.
Any marketing communication strategy that incorporates a chat app will see an increase in customer satisfaction and conversions.
- By 2020, WhatsApp had more than 2 billion users and 100 billion messages were being sent every day, making it the most popular messaging app in the world.
- Customers of all ages use WhatsApp, but those between the ages of 26 and 35 make up the majority. This wide range of ages means that you can reach a wide variety of audiences through a single WhatsApp campaign.
- There are now more than 50 million company users of WhatsApp Business. It’s become an effective medium for companies to engage with clients in a two-way conversation.
- Approximately half, or 1 billion people, use the app each and every day, and many of them check it as many as 23 times. In other words, you can achieve the exposure you want for your marketing initiatives.
- With WhatsApp’s widespread adoption in more than 180 countries, you’ll have the international reach your company needs to connect with customers anywhere in the world.
- WhatsApp supports 40 languages on the iPhone and 60 on Android, allowing businesses to communicate with their customers on a more personal level by speaking their chosen language.
The Marketing Benefits of WhatsApp
In terms of monthly active users, WhatsApp is far and away the leader, with over 2 billion people around the globe using the service. It provides the exposure and reaches that successful brands require to meet their marketing key performance indicators. Since WhatsApp has a 95% open rate for marketing messages, it is a surefire way to reach your target audience and expand your reach as your business does.
In particular, WhatsApp Business mandates business verification for every account, giving users peace of mind that they are communicating with a legitimate business.
The use of QR codes is illustrative. A customer who receives a printed advertisement with a QR code on it can scan the code with their smartphone and immediately begin chatting with the company via the WhatsApp messaging service.
Get instant notifications and informational updates with WhatsApp. More importantly, there is no intermediary to slow down the process, so any pressing questions can be answered immediately.
Using WhatsApp Business, companies can easily collect and analyze customer feedback. With its capabilities, companies can do the following:
- Inquire openly about their tastes and needs.
- In order to gauge interest in various products, services, and features, it’s a good idea to send out short polls and surveys.
- Give more thoughtful answers to specific questions.
Using WhatsApp, companies can have conversations with customers on a more human level. In accordance with your company’s branding guidelines, WhatsApp can be used to send out personalized promotions, updates, and more.
Like Twitter’s blue checkmark, which verifies trustworthy accounts, a “confirmed” badge on a business’ profile gives customers additional confidence in that company while also reassuring them that they are dealing with a legitimate entity.
WhatsApp Business’ “quick replies” feature enables companies to save and repurpose helpful and frequently sent messages, thereby reducing the time spent on customer service.
This suits the needs of a wide range of businesses and their customers for prompt responses. Think about the times of flights, the confirmations of deliveries and reservations, and the responses to financial transactions that require immediate action. It’s more time and effort-saving to work with a preexisting response structure rather than creating from scratch each time.
Automated “away” messages can also be used by brands during slow periods when it is not possible to answer calls. Customers appreciate being kept in the loop and given a timeframe within which to expect a response, and businesses appreciate the opportunity to maintain their customers’ satisfaction.
Competition for consumers’ attention is fierce, and those who can’t keep up run the risk of being overlooked. WhatsApp provides a real-time communication channel for customers to interact with brands.
Since they grew up dependent on electronic devices, Gen Z consumers have come to expect one-on-one interactions with brands, especially in the digital realm. With WhatsApp’s help, businesses can provide this type of service with pinpoint accuracy. This makes it simple for consumers to have their opinions heard.
In addition to tracking “messages seen,” businesses can track delivery status updates in order to implement and optimize future communications.
WhatsApp marketing strategies
Establish key performance indicators that can be used to monitor your progress after integrating WhatsApp into your strategy. Campaign metrics like conversion rate, CPC, and CTR are examples. It will be easier to figure out how to use WhatsApp to enhance your marketing strategy if you have well-defined and quantifiable objectives.
To compile all of your customer information in one place, you should use a customer data platform. Next, you’ll need to create in-depth customer profiles to identify your target audience and formulate a strategy for connecting with them.
Create the impression you want your customers to have of your brand by focusing on the company’s core values. This will improve the quality of your interactions with them, as no one likes talking to a brand’s chatbot on their preferred messaging app.
Moments is an omnichannel customer engagement solution that allows you to target specific customers with targeted campaigns at specific times. Optimize your interactions with clients and colleagues by using workflows to automatically distribute relevant information to the right people at the right time.